The CIPR Artificial Intelligence (#AIinPR) panel was founded in February 2018 to explore the impact of artificial intelligence on public relations and the wider business community. The panel has established an international reputation as a centre of excellence for promoting knowledge and understanding of AI. 


 The panel is undertaking five projects in 2019.

#1 A research paper exploring the application of AI to the professions based on a literature and contemporary paper review.
#2 The launch of the #AIinPR tool website
#3 The development of an international network of third-party sources to improve AI knowledge and expertiseamongst CIPR members.
#4 A series of guides on the application of AI in PR and the media.
#5 Support for CIPR regional and sector groups with content and speakers on #AIinPR. In 2018 the panel led events in Scotland, North East and London.

Help us build our AI literature repository

Do you know of a good publication on the topic of AI and public relations? See if it's listed in the literature repository we've created and add your contributions here.

AI in PR Primer Series

  • Introduction to AI   - Jean Valin Hon FCIPR 
  • AI and Data Ethics - Ben Verinder Found.Chart.PR, FCIPR
  • AI and Data Ethics - consequences for PR  - Ben Verinder Found.Chart.PR, FCIPR
  • The Impact of AI in Media and PR - Andrew Bruce Smith FCIPR 

Other outputs


Automation could affect 27% of PR jobs - ONS study
Ethical Marketing News
29 April, 2019

Interview With Maria Loupa, Account Director at Ballou PR 
21 January, 2019

With AI and Workforce Automation Entering Brand Communications, How Do We Keep Content Ethical?
Content Standard

25 July, 2018

CIPR’s new research reveals effect of artificial intelligence on PR
Communicate Magazine
25 May, 2018

Opinion: We must use AI to excel in the next frontier of PR
24 May, 2018

Artificial Intelligence in PR & business - friend or foe? 
23 May, 2018

Humans still needed - CIPR research reveals the impact of AI

23 May, 2018

Use tech to be human urges PR report
Scott Gutthrie
23 May, 2018

Humans still needed: AI use in PR to treble in three years, report suggests
23 May, 2018

AI, PR and empathy
Bottle PR
21 May, 2018

Why is PR sleepwalking into the threat of artificial intelligence?
Paul Sutton
4 April, 2018

Artificial intelligence making PR smarter


CIPR #AIinPR response to European Commission AI Stakeholder Consultation on Draft AI Ethics Guidelines - January 2019

Panel members

Chris Dolan Dip CIPR, FCIPR, Independent consultant
Kerry Sheehan Chart.PR, MCIPR Weber Shandwick
Stephen Waddington Found.Chart.PR, Hon FCIPR, MD Metia
Matt Silver MCIPR, Babel PR
Sharon O’Dea MCIPR, Independent consultant
Laura Richards, MCIPR, Sunderland Software City
Andrew Smith MCIPR, Escherman
Emma Thwaites, MCIPR, Thwaites Communications
Maria Loupa MCIPR, Ballou UK
Professor Anne Gregory Hon FCIPR, University of Huddersfield
Jean Valin Hon FCIPR, Valin Strategic Communications
Ben Verinder Found.Chart.PR,MCIPR, Chalkstream
Dr Jon White Chart.PR, FCIPR, Independent consultant

Contact information

You can follow the conversation about #AIinPR using the hashtag on Twitter. Please contact Stephen Waddington for further information.