The work we do to raise standards and provide an authoritative voice
We are charged by our royal charter to raise standards in public relations, assist practitioners in their continuing professional development and provide an authoritative and representative voice to other communities. We do this through research, our policy agenda and providing information on the value of public relations to the business community.
Our research informs our policy agenda on key issues impacting the industry and helps us shape our campaigns to raise standards and represent the profession.
Public relations helps organisations to communicate value, tell stories and manage their relationships and reputation. We have produced a range of services and resources to assist businesses in hiring and recruiting public relations support and to develop understand the value it delivers.
Our annual State of the Profession report explores trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession. >
Manage mental health and wellbeing at work
with this guide by CIPR Health together with Mind.