The CIPR believes a predominantly chartered public relations profession will be stronger, more resilient, well-respected and future-proof.

We want our members to have rewarding and challenging careers, serving their clients expertly, constantly expanding their knowledge and experience, supporting their colleagues and helping to address some of the world’s most intractable problems.

Our strategy sets out the CIPR’s high-level plan for the next five years, outlining what we need to achieve and how we plan to achieve it. The four major roles for the CIPR have been endorsed by our members, who have also provided an abundance of ideas for future activities which our Council will discuss as the strategy develops each year.

It includes:
• Our vision for the future of the profession
• The CIPR roles that define where we will work to deliver our vision
• Our aims within each of these roles
• An outline of our priorities for 2020 in delivering these aims.

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