Reputation management

Reputation management

Reputation management

Reputation, management, crisis

Course aim
This course encourages you to consider the role of public relations in reputation management. You will look at some of the issues surrounding it:

  • What can we do to manage performance?
  • How do you build up and maintain a good reputation?
  • Can you turn around a bad reputation

Who should attend?
Suitable for practitioners involved either by clients or your organisation with questions of reputation management: How important is reputation and how should it be managed?

What to expect

  • share the experience and knowledge of fellow professionals through facilitated discussion
  • practical exercises and case studies
  • a participative course

Course objectives
Participation in the course will provide you with the knowledge to:

  • understand the importance of reputation management
  • understand reputation as an asset to any organisation, comparable to assets such as the organisation's financial resources, intellectual property and the people who make up the organisation
  • advise on approaches to managing and measuring reputation
  • assess reputation risk, minimise threats to reputation and vulnerability to damage to reputation
28/06/2022 09:30 - 16:30

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