We often hear that we live in a ‘post-truth’ world. What does that mean? And what are the implications for PR practitioners? This half-day course explores the reality of communications in a dynamic, complex, democratised media landscape and offers practical advice on cutting through the noise.
Who should attend
Anyone working in media relations, corporate communications, or political marketing who is concerned about the impact of disinformation, misinformation, malinformation, or non-information – and is looking for practical tips to combat its effects.
What to expect
- What is a post-truth world? How prevalent is ‘fake news’? Why does this matter to me?
- How can I identify disinformation, misinformation, malinformation, and non-information?
- What practical steps can I take to combat them? How do I ensure my organisation is trusted?
Participation in the course will provide you with the knowledge to:
- define terms such as ‘post-truth’, ‘fake news’, and ‘alternative facts’
- identify disinformation, misinformation, malinformation, and non-information
- assess how prevalent they are and evaluate their impact
- update familiar models of communication to take them into account
- work out how to combat falsehoods, by understanding why some find them compelling
- ensure your messaging is regarded as credible and your organisation seen as a trusted source
- write a policy on ethical communication for your team and your clients.