PLEASE NOTE: If you are new to this topic area,
please attend Handling media interviews first, this runs a day earlier.
This one-day course balances both the theory and practice
involved in managing issues and crisis situations. It enables you to
understand appropriate actions before, during and after a major
incident. The session will provide the skills and confidence to become
powerful advocates for your organisation when faced with a major
incident that threatens your public reputation.
This comprehensive course is the natural extension of the Handling
Media Interviews course and provides practical guidance on handling the
media and broader aspects of communication in times of crisis. The
course also provides strategies around communications planning and how
to make your voice heard when shaping incident response to an incident.
Who should attend?
Anyone who is involved with crisis or incident communication,
on behalf of their organisation, on behalf of clients or in briefing
spokespeople to make responses. If you're responsible for managing the
public reputation of an organisation or expected to deal with
communications at the time of a major incident, you'll benefit from this
What to expect
- a highly practical course, giving you the chance to learn all
the key lessons of media training, and to practice those techniques
through a range of simulated interviews in front of a camera.
- a hands-on session with on camera exercises that leads the group
through an evolving crisis scenario which demands a range of responses.
- use of the internet, video recorded case studies from real-life
and of group work during the session to underpin the day's training.
- sharing of experiences and best practice advice
Participation in the course will provide you with the wherewithal to:
- understand the nature of crises and the communications environment at the time of an incident
- resources placed ahead of a crisis and the processes to develop content for a crisis plan
- how to engage and manage media interest
- how to support colleagues when they are acting as spokespeople
- satisfy both the media agenda whilst achieving your business objectives
- communicate with impact and authority, and handle awkward questions under pressure
- identify key stakeholders and create appropriate messages, recognising which media channels to use, how, and when
- understand the need for speed, accuracy and co-ordination of response, both online and offline.
- social media and crisis response